- I stayed up all night working on something that I loved
- I conducted extensive market research to identify a need within the esports industry for a platform that would help content creators manage their finances and grow their audience.
- I developed the platform's concept, core features, and user experience (UX) and user interface (UI) design.
- I collaborated with the developer to build and test the platform, providing guidance on design and functionality.
- I conducted content marketing and social media marketing to promote the platform and attract new users.
- I did even things I didn't think I could do​​​​​​​
Phase 1: Esport Center

My initial idea was to create a series B of esports. I wrote a 200 pages of thesis, analyzing the market and creating a business proposal, then I conducted dozens of interviews, implemented content marketing and social media strategies, and managed to generate an impressive 700 hundred leads in just two months - all without spending a dime on advertising. However, despite my best efforts, I was unable to secure the necessary investment to bring my vision to life.
But I refused to let that setback defeat me. ​​​​​​​

Phase 2: Unamed project

When my initial idea for a series B of esports fell through, I didn't give up. I knew that there was still a need within the esports industry for a solution that would help content creators gain visibility and monetize their communities.
So, I started researching and brainstorming, trying to find the best approach to create a viable product. Eventually, I landed on the idea of creating a SaaS platform that would provide content creators with the tools they needed to grow their audience and monetize their content.
Creating a SaaS platform was a new experience for me, and I knew that I had a lot to learn. I started by conducting extensive market research and interviewing industry experts to gain a better understanding of the esports ecosystem and the needs of content creators.
Next, I began developing the platform's core features, including tools for social media management, community building, and analytics. I worked with a developer to ensure that the platform was user-friendly and intuitive, with a sleek design that would appeal to esports creators of all levels.
Throughout the development process, I remained focused on creating a solution that would provide real value to esports creators. I listened closely to feedback from beta testers and made tweaks and improvements to the platform based on their input.
However, despite our best efforts, we hit a roadblock. Technical difficulties arose, and we were unable to overcome them. It was a disappointing setback, but we refused to let it defeat us.
Instead, we regrouped and began brainstorming new ideas. That's when the idea for Honeybun emerged.​​​​​​​
Phase 3: Honeybun

Honeybun is a one-stop solution that empowers esports content creators of all sizes to monetize their communities. Through our platform, creators have access to a comprehensive monetization strategy: prize pool management.
Our platform provides a range of features, such as the ability to create events, set up prize pools, receive donations, and donate to charitable causes. Essentially, Honeybun gives esports creators the tools they need to manage their finances and grow their audience all in one place.
Of course, creating such a platform was no easy task. It required extensive research, interviews with industry experts, and a deep understanding of the esports ecosystem. But through dedication and hard work, I was able to create a platform that has the potential to revolutionize the way esports creators monetize their content.
Along the way, I had the privilege of speaking with the founder of the Major League Gaming (MLG) and learned a ton of valuable lessons about entrepreneurship. From perseverance to adaptability, the journey has taught me so much about what it takes to succeed in the world of startups.
While my journey hasn't been without its challenges, I wouldn't trade it for anything. It has allowed me to grow both personally and professionally, and I'm excited to see where the future of Honeybun will take us.
Survey results here

I realized that even if I don't believe it, I can do many things.
- I learned things about product management that I wouldn't have learned working for a consulting company.
- I discovered that even if I fail, I don't give up.
- I learned a lot about content marketing.
- I realized that I hate doing social media management.
- I understood that starting a startup is very difficult, but it also gives you a lot of satisfaction.
- I understood a little more about who I am.

A small part of the brainstorming

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